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On just Porn Hub.com, where Sunderland is now a “verified porn star,” various iterations of the video have been viewed more than 7 million times.The show earned her a public indecency charge for which she faced a year in jail and a $6,250 fine—she ultimately pleaded guilty and was fined just $1,000, missing jail time—but it also generated headlines around the country and landed her reported deals with But that’s all just ancillary business.
Camming has fast grown into one of the adult industry and the Internet’s biggest cash cows.Sunderland’s exhibition at Oregon State, where she was a student at the time, has helped catapult her into the ranks of the world’s top cam models—the notorious new face of a booming enterprise that is powering some of the Internet’s most highly trafficked websites and most lucrative businesses.To hear Sunderland describe it, camming is the best thing that’s ever happened to her.“There’s guys who come on with relationship requests—fairly meaningful, romantic, but virtual relationships.Some of those go on for years, some are just daily, sort of the way a relationship would be in real life.”Patrick and Brian Cooper, My Girl Fund’s CEO and co-founder, say they have gone to great lengths to ensure that the site is a place where online-only relationships are formed because those relationships are best for business.“We never wanted this site to be used for anything more than an online relationship for a lot of reasons,” says Cooper.The money generated by cam sites is hundreds of millions of dollars at least, and possibly upwards of $2 billion annually, according to industry insiders and analysts surveyed by .
A recent internal study by one company estimates that the now global industry boasts an average of at least 12,500 cam models online at any given time and more than 240,000 users.
Even before her fateful library performance, Sunderland said camming was better than just about any other prospective opportunity she had.
“Why would I go and do all these jobs, these hard jobs, for hours when I can do [camming] half the time and make twice as much? ”It’s ridiculous.”The money varies from show to show, Sunderland says, but on an uneventful day she earns around $800 for a three-hour performance.
But mostly, she says, “People would recognize me and stare. It’s OK, you can talk to me like a normal person.’ But they all just really stare.”Sunderland’s fame was largely the result of an hourlong video she made of herself at Oregon State University’s Valley Library last year in which she stripped and masturbated on camera for a live audience.
The performance was recorded by someone who was watching online, Sunderland says, who loaded it to a number of porn websites.
It’s just doesn’t stop.”Cam model Stacy Havoc, who is also Cox’s fiancée, says that fans “really feel like they’re actively involved in your day-to-day life and you want to make them feel that they’re a part of it." She adds, “It’s kind of like they’re your online boyfriend.”Social networking platforms often are used to solicit “donations” from fans to help with everyday expenses.